Welcome to the
Samuel Group

Innovative Excellence

Corporate Overview

Our objective is to provide an insight into the different businesses, which make up the Samuel Group.

These entities include: Samuel Associates, Samuel Technologies, Samuel Strategies, Samuel People, the Samuel Institute, and the Policy Insights Forum.

After viewing the video, you will have a greater appreciation for each business and the type of services it provides.

About Us

The Samuel Group advises Leaders and Organizations in navigating Private and Public sector over the horizon issues, and opportunity development to prepare them for future business growth, sustainability and prosperity.


Influencing Canada’s tomorrow by Inspiring its Leaders of today.


To help our Clients reach their full potential through
real and demonstrated results.


Applying integrity, ethical conduct, and innovative excellence in all our activities.

Our Identity

The Samuel Group’s iconic blue square and torch emblem symbolizes our commitment to clarity, wisdom, and forward-thinking.  

The Blue Square represents stability, depth, and trust, fundamental values of our organization. The Torch, a beacon of light, represents our drive to illuminate the path to progress, igniting novel ideas and creating transformative solutions. Conjoined, they embody the Samuel Group’s commitment to unswerving service and Innovative Excellence.

The Samuel Group’s motto Innovative Excellence™️ encapsulates our core belief that continuous Innovation, and the relentless pursuit of Excellence are the two keys to Success. It exemplifies our commitment to maintaining a forward-thinking approach, while providing the highest quality of services and solutions to our clients, partners, and stakeholders. Our aim also reminds us to continually push boundaries, redefine standards, and exceed expectations.

Access the

Access the SamuelAdvantageTM to unlock unparalleled access and expertise across the Samuel Group of Companies.

For instance, as an existing client of Samuel Associates, you receive preferred access to a range of specialized services designed specifically to meet your needs.

Samuel Technologies, offering cutting-edge international technology transfers, to Quantox Canada's superior software development and engineering prowess. Benefit from Samuel People's innovative HR management and workforce transformation solutions, and rely on Samuel Strategies for expert public relations, crisis management and strategic communications.

With the Samuel
AdvantageTM, your journey towards Innovative Excellence™️ is supported by a network of industry leaders dedicated to your success.

Our Locations

The Samuel Group is headquartered in Ottawa with associate offices located in Toronto, Montréal, Fredericton, Halifax, and Calgary.

We are also located in Washington, D.C., USA and Brussels, Belgium, to serve clients working with the United States, NATO and the European Union.

Our Group

Discover how the Samuel Group of Companies' strategic services and guidance can enhance your business or organization.


Samuel Associates, Inc. is a non-partisan government relations firm and strategic consultancy.


Samuel Technologies, Inc. specializes in international technology transfers to Canada, business acquisitions and dispositions, and integrated digital solutions.


Samuel Strategies, Inc. offers strategic communications, crisis management, and branding solutions to ensure clarity, resilience, and a standout presence.


Samuel People, Inc. is a human resource strategy, training and professional development company, which supports public-private sector executives.

Samuel Associates

Samuel Associates is a private advisory firm providing strategic business-to-government advice and support to a select Canadian and international clientele.

Samuel Strategies

Samuel Strategies provides comprehensive services including strategic communications, public affairs, crisis management, and corporate branding.

Samuel People

Samuel People offers strategic human resources solutions and services, including training and professional development for leaders in executive roles across public and private sectors.

Samuel Technologies

Samuel Technologies offers enterprise services in global technology sales, intellectual property transfers, mergers and acquisitions, and digital solutions.

Samuel Group D.C.

The Samuel Group D.C. Office is dedicated to fostering U.S.-Canada relations in areas of politics, economy, and trade. We assist Canadian businesses and public sector entities in accessing the U.S. market by providing strategic guidance, government relations support, and market insights. Our team collaborates with U.S. policymakers, prominent think tanks, and industry leaders to advocate for Canadian interests and enhance bilateral collaboration.

Samuel Ventures

Samuel Ventures is a strategic investment division of the Samuel Group. Our venture capital arm focuses on fostering innovation and growth in emerging technologies and industries.

Samuel Institute

The Samuel Institute delivers customized leadership training, educational courses, and employee engagement programs for public and private sector organizations.

Policy Insights Forum

The Policy Insights Forum is a non-partisan Canadian Think Tank focusing on strategic over-the-horizon public policy issues through independent research, analysis and engagement.

Contact Us

Business Hours

Monday - Friday
8:30 am - 5:00 pm