About

Our Group of Companies advises Leaders and Organizations in navigating Private and Public sector over the horizon issues, and opportunity development to prepare them for future business growth, sustainability and prosperity.

Our Culture

At the Samuel Group, we believe Innovative Excellence TM characterizes everything we do and is at the core of corporate Culture. This means that we strive to be at the forefront of our industry, always looking for new and better ways to deliver exceptional services and solutions to our customers. The Samuel Group has a culture of continuous improvement, where everyone is encouraged to contribute their ideas and insights. We believe that innovation can come from anyone, regardless of their role or level in the organization, and we value diversity of thought and perspective

Our Corporate Values

Vision

Influencing Canada’s tomorrow by Inspiring its
Leaders of today.

Mission

To help our Clients reach their full potential through real and demonstrated results.

Values

Applying integrity, ethical conduct, and innovative excellence in all our activities.

Our History

Est. 2014

Goran Samuel Pesic founds Samuel Associates as a non-partisan government relations firm and strategic consultancy.

2015

Samuel Associates Inc. is federally incorporated, permitting the firm to operate across Canada from its headquarters in Gatineau, Quebec.
Samuel Associates specializes in working with Canadian enterprises in the defence, security, information management and dual-use technology sectors.

2016

2017

Samuel Associates expands to work with the UK and European companies seeking strategic opportunities with the Government of Canada and expanding its specialization in defence, aerospace, national security and cybersecurity federal government procurement.
Samuel Associates continues its expansion and works with company clients from the United States and Europe.

2018

2019

Samuel Associates moves its headquarters from Gatineau, Quebec to Ottawa, Ontario to be closer to federal government departments and agencies.
Samuel Associates expands its business operations to include offices in Fredericton, New Brunswick and Halifax, Nova Scotia and expands client work to the Middle East and United Arab Emirates markets.

2020

Founder Goran Samuel Pesic launches Samuel Technologies Inc., a company that specializes in international technology transfers to Canada, business acquisitions and dispositions, and integrated digital solutions
Samuel Group Inc. is established as a holding company and assumes ownership of Samuel Associates Inc. and Samuel Technologies Inc.
The Policy Insights Forum (PIF) is created as a nonpartisan research division of Samuel Associates to help improve Canadian policy and decision-making through independent research, analysis and engagement.
The PIF establishes the Honourary Fellowship Company Program.

2021

Samuel Associates expands its business operations to Montreal, Quebec and broadens its expertise in the aerospace and space, autonomous systems, artificial intelligence, health sciences and marine and naval systems industries.

The Policy Insights Forum (PIF) is federally incorporated as a registered independent not-for-profit non-governmental organization (NGO) and becomes a Member of the Samuel Group of Companies.
Founder Goran Samuel Pesic launches Samuel People Inc., a company that develops and implements forward-looking human resource strategy, training, and professional development programs, which support Public-Private sector executives. Samuel People becomes a Member of the Samuel Group of Companies.

Samuel Associates expands its overseas presence and opens its Brussels Bureau to support clients and enable them business entry into the NATO and EU marketplaces, and conversely European-based clients greater access to Canadian and American markets.

2022

2023

The Samuel Group of Companies trademarks a new Group-wide tagline "Innovative Excellence™". Additionally, the Group launches a new corporate branding strategy aimed at unifying all four companies under a common branded and trademarked logo. The strategy also includes a new Samuel Group website, a Group brochure, and a Group Corporate video elaborating on each Member Company's service offering and unique value proposition.